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Design

Net Age Web Design and Maintenance


Web design involves many skills.  Graphic design, HTML coding, SEO skills as well as the ability to organising information into categories and priorities.
Web design involves many skills. Graphic design, HTML coding, SEO skills as well as the ability to organise information into categories and priorities.


Introduction

Web design involves many skills:
  • Graphic design
  • HTML coding
  • SEO skills
  • Business skills
  • Information organisation skills
as well as the ability to understand the business imperitives sufficiently to organise client information into categories and priorities.

Contents of this page

Success
Information Mapping
Marketing
Web Advantages
Implementation Process
Web site objectives

Success

A successful Web page rewards the user

Great consideration is given to providing the user with a valuable experience. Value can be added by providing a learning experience, by clear explanation or simple direction to the information sought. Techniques such as competitions, the use of forms, animation, (see TOOLS) games and the actual presentation of information can all add value to the users experience.


Info. Mapping

Information Mapping is a methodology for presenting written information

It uses tactics such as white space, headings, summaries, layout and procedural techniques to present information in an easy to scan form. It is the technique applied here. It is ideal for complex material and greatly assists with minimising the time a user must spend on their information quest.


Marketing

Web sites must also integrate with marketing strategies.

Good Web sites form a part of the marketing plan, reflecting the marketing objectives, targeted at customer segments, positioned to appeal to that segments needs and clearly offer that segment real benefits.


Advantages

The Web offers a series of unique advantages to the marketer

Ideal for complex product information
Interactivity and involvement of users
Easy, inexpensive feedback
Direct product ordering
Search engines deliver clients
Inexpensive marketing channel
Selective campaigns (niche) available



Web site implementation process

Define objectives
Assess existing marketing material
Storyboard, Look and feel, links, special capabilities
Review with client
Prototype
Review with client
Implement site
Link to search facilities, media management
Monitor and enhance


Objectives

Common Web site objectives include:

Obtain x number of "hits" per day
Compliment existing marketing strategies
Sell product by direct Internet ordering
Explain, educate, inform
Have a corporate Web presence
Obtain competitive advantage by x, y, z

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