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Web sites are ideally one important component of a marketing plan.

Good Web sites form a part of the marketing plan, reflecting the marketing objectives, targeted at customer segments, positioned to appeal to that segments needs and clearly offer that segment real benefits.

Because a web site runs on a server and is access via computer many organisations assume it is an Information Technology function and responsibility. It is not. A web site is first and foremost an electronic brochure (that can have many incredible technical enhancements). Would you ask your IT department to develop a new brand name and brochures, and advertising to promote it? Of course not.

It is important for the marketing people within the organisation to have some understanding of what the technology can and cant do - a visually dramatic site might turn people off because of the time to load the page - but web site control should be centred within the marketing function with good lines of communication to the other contributing functions. Ideally the CEO sponsors or backs this type of initiative.

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	DESIGN PROCESS	The Web site implementation process will differ with each and every client. Dependencies include at what level is the internal project manager, the involvement of the various interested parties, the quantity and quality of marketing collateral and the objectives for the site. Nevertheless some common elements within the process might include: Define objectives Understand current marketing plans, philosophies and orientations Understand organisational roles as they relate to interest in the Web presence Determine roles, responsibilities, deadlines, sequence of activities Obtain needs, suggestions, recommendations Understand competitive environment Gather and assess existing marketing material Gather and assess existing written material (eg presentations, proposals, methodologies etc.) Produce a rough structure and navigational methodology Review with client Storyboard, Look and feel, links, special capabilities Write or obtain any missing components in the informational structure to be presented on the site Prototype Review with client Implement site - Go live Link to search facilities, media management Monitor and enhance Client training or maintenance arrangement
	Marketing	Web sites are ideally one important component of a marketing plan. Good Web sites form a part of the marketing plan, reflecting the marketing objectives, targeted at customer segments, positioned to appeal to that segments needs and clearly offer that segment real benefits. Because a web site runs on a server and is access via computer many organisations assume it is an Information Technology function and responsibility. It is not. A web site is first and foremost an electronic brochure (that can have many incredible technical enhancements). Would you ask your IT department to develop a new brand name and brochures, and advertising to promote it? Of course not. It is important for the marketing people within the organisation to have some understanding of what the technology can and cant do - a visually dramatic site might turn people off because of the time to load the page - but web site control should be centred within the marketing function with good lines of communication to the other contributing functions. Ideally the CEO sponsors or backs this type of initiative.

	HOME :: PROFILE :: BRIEF INTRO. :: VALUES :: WHY NET AGE? :: INTERNET AGE :: CLIENTS :: DESIGN :: OVERVIEW :: SUCCESS :: ADVANTAGES :: PROCESS :: OBJECTIVES :: TOOLS :: AUDIO :: ANIMATION :: PLANS :: MAINTENANCE :: INTRANETS :: RISK SHARING :: PRICING :: QUOTATION :: CONTACT
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