Information Mapping is a good methodology for presenting written information. It uses tactics such as white space, headings, summaries, layout and procedural techniques to present information in an easy to scan form. It is the technique applied here. It is ideal for complex material and greatly assists with minimising the time a user must spend on their information quest.

It is, however, not simply a layout technique. It is a technique that assists in determining the sequence of information, the quantity of information, the level of detail, the steps to reach a particular end point, the presentation of instructions and so on.

Using an Information Mapping methodology (or similar technique) is particularly important for web design because reading information off a screen is more difficult and more mentally fatiguing than from a paper document.

Net Age is experienced in selecting the right approach for particular types of information. Major options include the style you are now reading, an automated presentation that takes the user through a series of PowerPoint-like slides, an audio recording. It is the nature of the information itself that suggests the type of delivery and layout. For example a strongly presented Chairmans address will be more likely to have an effective impact as an audio file.