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E-commerce is the ability for your web site to sell goods or services online. There are two main ways to implement e-commerce:
- Securely take credit card, contact and ship to details within your own web site
- Shell out to a site that specialises in e-commerce (from a "buy now" or "shopping cart" link) so that the transaction is consumated externally to your web site.
Depending on your budget and needs either may be a suitable solution. The implications for each method are:
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e-commerce internal (within) your web site
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Securely take credit card, contact and ship to details WITHIN your own web site:
- Requires you obtain an Internet Merchant Facility to accept & process VISA, MasterCard & Bankcard online:
- NAB: 1300 767 548 - www.nab.com.au
- St George: 02 9952 0989 - www.stgeorge.com.au
- ANZ: 1300 366 988 (option 2) - www.anz.com.au
- CBA: 1800 730 554 (option 1) - www.cba.com.au
- Westpac: 1800 029 749 (option 2) - www.westpac.com.au
- If you want to accept AMEX and Diners you will need seperate accounts with each organisation.
- Diners Club: 1300 360 500 - www.dinersclub.com.au
- AMEX: 1300 36 36 14 (option 4) - www.americanexpress.com.au
- Requires you obtain a Secure Sockets Layer certificate from a company that issues such certificates - the most well known of these is Verisign
- Optionally involve an Internet Payments Gateway (e.g. E-Way) provider to ease the flow of payments between your site and the Bank(s).
- The costs involved for this option (in 2006) are :
- about 3% per transaction to the Bank
- about $800 per year to Verisign
- about $1000 per year to the Internet Payments Gateway provider
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e-commerce external to your web site
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Securely take credit card, contact and ship to details EXTERNAL to your own web site:
- Requires no Internet Merchant Facility to accept & process VISA, MasterCard & Bankcard online as this is dealt with by the external agency
- Requires no Secure Sockets Layer certificate as this is provided by the external site
- Does require you set up an account with the external payments site
- Does require you pay from 1.5% to 2.5% plus 30 cents a transaction to the external payments site
- The costs involved for this option (in 2006) are :
- 1.5% to 2.5% plus 30 cents a transaction
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The bottom line
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The method that will be right for you will vary based on the number of sales you make:
- More than 200 sales a month suggests you should implement e-commerce within your site
- Less than 200 sales a month suggests you should implement e-commerce external to your site
- You can always migrate from one method to the other method
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Example
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Net Age has provided an example of e-commerce
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